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Sunday, December 18, 2011

Happy Holidays!

'Twas the week before Christmas and all through the wee suite -- I've interviewed a very special person to celebrate the holiday tweet
My friend Emma Brinson's house Christmas 2007
Welcome to Cheryl Tardif, writer and publisher of Imajin Books. Cheryl shares some of her thoughts while looking back over the past few years and forward to the future.


How long have you been a writer/publisher, Cheryl?

I’ve been a writer since my teens when I wrote my first novel, but was published as a novelist in 2003. I’ve been in publishing for a number of years. In the late 1990s, I published a childcare directory in Edmonton, something not many people are aware of. In 2003 I went on to publish 3 novels of my own. I partnered with a subsidy company and learned a lot about the process and the business. I was then published by a traditional publisher in 2007 and learned what NOT to do as a publisher.

In January 2011, I realized there was a need for a publishing company that offered writers the benefits of both traditional and self-publishing. I opened my company, Imajin Books, to accept other authors and detoured from self-publishing into becoming a new model of publishing, one that doesn’t charge authors a penny to publish their works and gives them far more input into the process.
Where did you get the wonderful name for Imajin Books?

Every story starts from one thing: imagination. Every character, setting, plot must be imagined. Thus IMAGINE became key for me. And my daughter Jessica and my brother Jason inspired the ‘J’. Imajin Books motto: Quality fiction beyond your wildest dreams. 
What's been your greatest satisfaction?

Every novel I’ve written that has been published is greatly satisfying, as are the numerous emails from movie producers and directors who are interested in my works. The fact that a handful of my books are in the process of being translated into foreign languages is very rewarding. But with this last year and my newest endeavor, seeing my authors at Imajin Books succeed and realize their own dreams is one of the best rewards. 
What's your favorite time of year, Cheryl?

Summer is my favorite time of year. I like sunshine and sitting outside on my deck with my Pom, Chai.

What's your favorite Christmas story?
My favorite Christmas story is The Grinch Who Stole Christmas.

What do you enjoy in a holiday story?

I enjoy stories of family, especially when families are brought together emotionally and physically by the holidays.
Your favorite movie?

Avatar is my favorite movie. I’ll probably watch it during the holidays.

Looking back over the past year, Cheryl, what has been your greatest satisfaction this year, and do you have any regrets?

My greatest satisfaction this year has been watching Imajin Books grow and realizing I have superseded my initial goal of publishing 6 books in 2011. Having to say “sorry” to so many authors who had a dream and submitted a manuscript to us has probably been my only real regret.
What are your plans for 2012?

For 2012 we have some exciting things planned for Imajin Books. We’ll be holding more sales during the year, as well as more contests. We plan to give away books to people who follow us on Twitter, FB, our blog and IBIC, our rewards program. And we have an exciting new initiative we’re planning to put into motion in the summer, one we think readers will be thrilled with. And we plan to bring more quality fiction and great authors into the spotlight.
Is there anything else you'd like to say that I haven't asked, Cheryl?
I’d like to invite your readers to check out our 25 Days of Christmas Giveaways at We have an ebook sale on until January 7th, plus we’re giving away ebooks and paperbacks between now and Christmas.

Thank you, Cheryl Tardif of Imajin Books

I'm looking forward to working with you and hearing lots more about you in the near future, Cheryl, and here's wishing all your dreams come true in the New Year.

Merry Christmas to all my readers, and a happy and prosperous -- and prolific and successful -- New Year. 


  1. What Cheryl didn't tell you is that she is such a wealth of information. I've learned so much being published by Imajin books.

  2. I agree, Chris, Cheryl is very knowledgeable and also a wonderful person. I've learned so much from her.